About the Abortion Pill Reversal Initiative

The Abortion Pill Reversal Initiative is a program designed for women and men who seek a chance to safely reverse the abortion pill process. 

APR was founded in 2021 to provide education and educational programs to the public. We believe abortion is never ethical but is even worse without the woman or girl knowing the specific risks the abortion pill pose for her life, health, and fertility. 

The 2-pill abortion is the cruelest method of abortion. The first pill starves the baby for 2 days. The second pill expels the dead baby, usually into the sewer system.

There are over 500,000 babies killed every year by their mothers using this method. It is now one of the leading causes of death in America and leads to a lifetime of regret for the mother.

 In an effort to save some of these lives, we plan to contact abortion-minded women in California with the information that they should not take the pill but if they have taken, or plan to take, the abortion pill it can be safely reversed to save their pregnancy. We provide them the Heartbeat Hotline number to connect them with one of the thousands of Medical Clinics for safe lifesaving reversal medication to save their baby.

This is a long-term project. It will require many small steps to succeed. Your support is will be greatly appreciated.

PROJECTS COMPLETED

The most efficient method to contact abortion-minded women and their partners is by using modern means of communication and proprietary, legal targeting software developed by our associates to immediately send our information directly to their communication devices. In June 2022, in partnership with Heartbeat International, APR conducted a 3-month targeting test in California to evaluate the potential of this method We experienced the following results:

  • 5,928,473 impressions were sent to women seeking abortion information
  • 4,280 visits were made by them to our website
  • 19,535 unique people were tracked to the Heartbeat website
  • 32,484 viewed our website

At the cost of 1.1 cents a contact, we were able to give:

  • 5,928,473 women information that the abortion pill can be reversed
  • The Heartbeat Hotline number to call for immediate help
  • Doubled the traffic to the Heartbeat website
  • Give them the website address

The conclusion is that this low-cost, highly efficient method of advertising will be adopted by APR.

“As a Church, our responsibility is to surround with love those that might be in a difficult pregnancy and help them choose life.”

Archbishop Joseph Naumann

“We have to be willing to have hard conversations about an injustice, to demand better, even to take peaceful but forceful action to make society better, even at the cost of our own standing in the community, and possibly even at the risk of our own freedom and safety.”

Lila Rose

"Abortion is the worst human rights atrocity in history."

Shawn Carney

“The idea of abortion as ‘the right to choose’, the choice they’re talking about is that — something so barbaric. They choose this barbarity. There’s a lot of reasons why, and they’re all horrible.”

Rosanna Barr

“I have a great life. I want every baby with Down syndrome to have the same chance to live and enjoy their life.”

Heidi Crowter, Heartbeat Int

“The abortion pill is not safe, and it will never be medicine. Medicine is meant to heal - not to kill.”

Lila Rose

“Most women attributed a decline in mental health to the abortion they experienced.”

Elliott Institute

Jesus said, "...whoever obeys and teaches these commandments will be called greatest in the kingdom of heaven."

Matthew 5:19

“Chemical abortion is an abortion, and it is an incredibly terrifying, isolating, and painful experience, It was a violent, unnatural pain.”

Leslie, told to Live Action

"Place your intelligence, your talents, your enthusiasm, your compassion and your fortitude at the service of life!"
—St. John Paul II

Copyright © 2025 APR Initiative, Inc.
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