550,000 abortions by pill every year.

“The abortion pill has led to the deaths of over 5.6 million children and is associated with the deaths of more than 28 women.” - Lila Rose

The Abortion Pill Reversal Initiative was created to present timely information to women in California about the "abortion pill" and its risks, that it can be reversed if acted upon quickly, as well as options and resources available to them.

By helping APR, you can be the reason she keeps her baby.

Providing "Just in time" Information

Our strategy is to provide timely messages about abortion pills and the Heartbeat Hotline number to call that will connect a woman, who regrets taking the first abortion pill, to a nearby medical clinic for safe, life-saving counter medication.

THE ABORTION PILL

Can be reversed if acted upon in time.
The abortion pill is not risk-free. Medical studies found that, annually, thousands of women who have taken this pill end up in the ER hemorrhaging and in intense pain.
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VIABILITY ULTRASOUND

Free ultrasounds are available for pregnancy viability confirmation.
25% of pregnancies end in miscarriage - abortion may not be needed at all.
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RESOURCE CENTERS

We assist Pregnancy Resource Centers with their  programs, costs, and education.
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THE ABORTION PILL

What is the abortion pill?
There are two pills in the abortion pill process. The first one kills the baby by starving it for 2 days. The second pill causes the baby to be expelled from the womb.
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ABORTION IS HARMFUL

A recent study, published in the International Journal of Environmental Research and Public Health, examined records of medical claims for 1.9+ million women
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FAQ

Some frequently asked questions about the abortion pill, the countering process, and the hormone progesterone.
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What we accomplish with your help

The most efficient method to contact abortion-minded women and their partners is by using proprietary, legal targeting software to immediately send our information via streaming media directly to their phones and other communication devices.

What can we do with a donation of $100,000 in a month? 

Send out:

  • 10 million online ads to people who are considering an abortion.
  • 5 million ads to people “in the market” for an abortion.
  • 1.5 million ads to people actively consuming abortion content.
  • 400,000 last-chance ads to people in, or close to, an abortion clinic.
  • 2.6 million ads to people considering abortion on a mobile phone.
  • 250,000 non-skippable video ads to women considering abortion.
  • 100,000 retargeting ads to people who had visited the Abortion Pill Reversal landing page.

We intend to:

  • Increase the calls to the Hot Line by an order of magnitude.
  • Help Pregnancy Resource Centers with their programs, costs, and education.
  • Spread the word that the abortion pill can be countered.
These efforts can lead to 100,000 impressions, driving 35,000 unique visitors to our 
Abortion Pill Reversal website, saving thousands of lives.
SUPPORT APR

How to stop Planned Parenthood's Favorite Pill

MORE VIDEOS

"I can't believe how lucky and blessed I am

...and every time I look at my babiy, I can’t believe there was a time I was unsure. When I heard the heartbeat and saw her moving around in there and how much she's grown I was literally brought to tears. I can’t thank the [Abortion Pill Reversal] team enough, all my friends and family and you amazing women for sharing your stories and giving me strength! There's still a long road ahead but every day is a blessing.”
MORE SUCCESS STORIES

Free Ultrasounds Directory

This community resource website is an online catalog of pregnancy centers that provide free ultrasounds to determine the viability of a pregnancy.

Approximately 1 in every 4 pregnancies ends naturally by miscarriage

Want to know more about whether you’re likely to miscarry? The technology exists, you have a right to know, and it’s 100% free at any of the pregnancy centers listed in this directory. Normal services at no cost with no further obligation whatsoever. All services are provided in a strictly confidential, safe, and compassionate environment.
LEARN MORE

Baby Olivia

LIVE ACTION babyolivia.com - illustration of a fetus in the womb

From a single-celled human to a baby with a beating heart, brainwaves, fingers, and toes, Olivia shows the remarkable beauty of a unique life within the womb. The Baby Olivia project provides a medically accurate, animated glimpse of human life from the moment of fertilization.

WATCH VIDEO

APR INITIATIVE POLICIES

From its inception, APR INITIATIVE, INC., a 501c3 tax-exempt Corporation, founded by several members of the Knights of Columbus, developed the Mission to let all California women know that the abortion pill can be reversed. It has sought to base its funding on donations from private individuals, corporations, organizations, and foundations known to want to protect the unborn.

It is our intention that each donation will have a major and lasting impact on the
over 8 million California women, of childbearing age, by giving them the information that the Heartbeat International Hotline is available 24/7 and their professionals will immediately direct the caller to the nearest medical clinic for the counter medication.

We believe that our efforts, over time, will have a positive impact on millions of women, their unborn babies, fathers, grandparents, and other family members. It will have a major, positive impact on our society and State.

Together, we’ll reach HER in her moment of need right now with true, compassionate support and lifesaving help that’s available across the country and around the world

Heartbeat International

“God has a plan for our lives, even in the face of unexpected pregnancies. Throughout my life, I have always placed my trust in God.”

Rosanna Barr

“As we are taught by Jesus, human life is sacred. God calls us to defend and nurture life from the moment a new human being is conceived.” 

Arch. Timothy Broglio, President, USCCB                                                                                                  

“I am pro-life for the most essential reason: That’s a baby in there, a human child.”

Peggy Noonan

"Abortion is the worst human rights atrocity in history."

Shawn Carney

“Every child, born and unborn, is a sacred gift from God.” 

President Trump

“When I turned around, there it was in the sac and everything. I broke open the sac and held the helpless little baby in my hand. I cried and felt like I had just murdered someone so innocent. I regretted it 100% after that night.”

Christina – Live Action

“As a Church, our responsibility is to surround with love those that might be in a difficult pregnancy and help them choose life.”

Archbishop Joseph Naumann

The national survey of men found that 71% of men report adverse changes after a partner’s abortion, such as depression, anxiety, and anger.

There is no better social justice cause to get involved in than saving the lives of Innocent children,” 

Bishop David O’Connell 

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grieving woman and child
Copyright © 2024 APR Initiative, Inc.
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