550,000 abortions by pill every year.

“The abortion pill has led to the deaths of over 5.6 million children and is associated with the deaths of more than 28 women.” - Lila Rose

The Abortion Pill Reversal Initiative was created to present timely information to women in California about the "abortion pill" and its risks, that it can be reversed if acted upon quickly, as well as options and resources available to them.

By helping APR, you can be the reason she keeps her baby.

Providing "Just in time" Information

Our strategy is to provide timely messages about abortion pills and the Heartbeat Hotline number to call that will connect a woman, who regrets taking the first abortion pill, to a nearby medical clinic for safe, life-saving counter medication.

THE ABORTION PILL

Can be reversed if acted upon in time.

The abortion pill is not risk-free. Medical studies found that, annually, thousands of women who have taken this pill end up in the ER hemorrhaging and in intense pain.

LEARN MORE

VIABILITY ULTRASOUND

Free ultrasounds are available for pregnancy viability confirmation.

25% of pregnancies end in miscarriage - abortion may not be needed at all.

LEARN MORE

RESOURCE CENTERS

We assist Pregnancy Resource Centers with their programs, costs, and education.

LEARN MORE

THE ABORTION PILL

What is the abortion pill?

There are two pills in the abortion pill process. The first one kills the baby by starving it for 2 days. The second pill causes the baby to be expelled from the womb.

LEARN MORE

ABORTION IS HARMFUL

A recent study, published in the International Journal of Environmental Research and Public Health, examined records of medical claims for 1.9+ million women

LEARN MORE

FAQ

Some frequently asked questions about the abortion pill, the countering process, and the hormone progesterone.

LEARN MORE

What we accomplish with your help

The most efficient method to contact abortion-minded women and their partners is by using proprietary, legal targeting software to immediately send our information via streaming media directly to their phones and other communication devices.

What can we do with a donation of $100,000 in a month?

Send out:

10 million online ads to people who are considering an abortion.
5 million ads to people “in the market” for an abortion.
1.5 million ads to people actively consuming abortion content.
400,000 last-chance ads to people in, or close to, an abortion clinic.
2.6 million ads to people considering abortion on a mobile phone.
250,000 non-skippable video ads to women considering abortion.
100,000 retargeting ads to people who had visited the Abortion Pill Reversal landing page.

We intend to:

Increase the calls to the Hot Line by an order of magnitude.
Help Pregnancy Resource Centers with their programs, costs, and education.
Spread the word that the abortion pill can be countered.

These efforts can lead to 100,000 impressions, driving 35,000 unique visitors to our
Abortion Pill Reversal website, saving thousands of lives.

SUPPORT APR

How to stop Planned Parenthood's Favorite Pill

"I can't believe how lucky and blessed I am

...and every time I look at my babiy, I can’t believe there was a time I was unsure. When I heard the heartbeat and saw her moving around in there and how much she's grown I was literally brought to tears. I can’t thank the [Abortion Pill Reversal] team enough, all my friends and family and you amazing women for sharing your stories and giving me strength! There's still a long road ahead but every day is a blessing.”

Free Ultrasounds Directory

This community resource website is an online catalog of pregnancy centers that provide free ultrasounds to determine the viability of a pregnancy.

Approximately 1 in every 4 pregnancies ends naturally by miscarriage

Want to know more about whether you’re likely to miscarry? The technology exists, you have a right to know, and it’s 100% free at any of the pregnancy centers listed in this directory. Normal services at no cost with no further obligation whatsoever. All services are provided in a strictly confidential, safe, and compassionate environment.

LEARN MORE

Baby Olivia

From a single-celled human to a baby with a beating heart, brainwaves, fingers, and toes, Olivia shows the remarkable beauty of a unique life within the womb. The Baby Olivia project provides a medically accurate, animated glimpse of human life from the moment of fertilization.

WATCH VIDEO

APR INITIATIVE POLICIES

From its inception, APR INITIATIVE, INC., a 501c3 tax-exempt Corporation, founded by several members of the Knights of Columbus, developed the Mission to let all California women know that the abortion pill can be reversed. It has sought to base its funding on donations from private individuals, corporations, organizations, and foundations known to want to protect the unborn.

It is our intention that each donation will have a major and lasting impact on the
over 8 million California women, of childbearing age, by giving them the information that the Heartbeat International Hotline is available 24/7 and their professionals will immediately direct the caller to the nearest medical clinic for the counter medication.

We believe that our efforts, over time, will have a positive impact on millions of women, their unborn babies, fathers, grandparents, and other family members. It will have a major, positive impact on our society and State.

"Abortion is the greatest humanitarian crisis of our generation."

—Dan Steiner, PreBorn

“We must do everything possible in a human sense to defend life and restore legal protection to the unborn.”

Knights of Columbus

"For all the thousands that do help mothers and children in need, we need thousands more, millions even. We all share in this ongoing tragedy. We can all share in its resolution."

Lila Rose

“Fetal development is something the abortion industry wants to be hidden from women so that they are unaware of exactly what the abortion is doing — killing their baby.”

Live Action

"We make a living by what we get, but we make a life by what we give."

—Winston Churchill

“We want people to have the fullness of Jesus’ promise, ‘I came so that they might have life and have it more abundantly.’ John 10:10”

Cardinal Luis Ladaria Ferrer

“I have a great life. I want every baby with Down syndrome to have the same chance to live and enjoy their life.”

Heidi Crowter, Heartbeat Int

The national survey of men found that 71% of men report adverse changes after a partner’s abortion, such as depression, anxiety, and anger.

“The Right to Life is the Lens to view all Issues.”

Bishop Strickland

“As a mother of a 23-year-old daughter who has Down Syndrome, I see every day the unique value she brings to our family and the positive impact she has on others around her.”

Lynn Murray

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550,000 abortions by pill every year.

By helping APR, you can be the reason she keeps her baby.

Providing "Just in time" Information

THE ABORTION PILL

VIABILITY ULTRASOUND

RESOURCE CENTERS

THE ABORTION PILL

ABORTION IS HARMFUL

FAQ

What we accomplish with your help

What can we do with a donation of $100,000 in a month? Send out:

We intend to:

How to stop Planned Parenthood's Favorite Pill

"I can't believe how lucky and blessed I am

Free Ultrasounds Directory

Approximately 1 in every 4 pregnancies ends naturally by miscarriage

Baby Olivia

From a single-celled human to a baby with a beating heart, brainwaves, fingers, and toes, Olivia shows the remarkable beauty of a unique life within the womb. The Baby Olivia project provides a medically accurate, animated glimpse of human life from the moment of fertilization.

APR INITIATIVE POLICIES

"Abortion is the greatest humanitarian crisis of our generation." —Dan Steiner, PreBorn

“We must do everything possible in a human sense to defend life and restore legal protection to the unborn.” Knights of Columbus

"For all the thousands that do help mothers and children in need, we need thousands more, millions even. We all share in this ongoing tragedy. We can all share in its resolution." Lila Rose

“Fetal development is something the abortion industry wants to be hidden from women so that they are unaware of exactly what the abortion is doing — killing their baby.” Live Action

"We make a living by what we get, but we make a life by what we give." —Winston Churchill

“We want people to have the fullness of Jesus’ promise, ‘I came so that they might have life and have it more abundantly.’ John 10:10” Cardinal Luis Ladaria Ferrer

“I have a great life. I want every baby with Down syndrome to have the same chance to live and enjoy their life.” Heidi Crowter, Heartbeat Int

The national survey of men found that 71% of men report adverse changes after a partner’s abortion, such as depression, anxiety, and anger.

“The Right to Life is the Lens to view all Issues.” Bishop Strickland

“As a mother of a 23-year-old daughter who has Down Syndrome, I see every day the unique value she brings to our family and the positive impact she has on others around her.” Lynn Murray

What can we do with a donation of $100,000 in a month?

Send out:

"Abortion is the greatest humanitarian crisis of our generation."

—Dan Steiner, PreBorn

“We must do everything possible in a human sense to defend life and restore legal protection to the unborn.”

Knights of Columbus

"For all the thousands that do help mothers and children in need, we need thousands more, millions even. We all share in this ongoing tragedy. We can all share in its resolution."

Lila Rose

“Fetal development is something the abortion industry wants to be hidden from women so that they are unaware of exactly what the abortion is doing — killing their baby.”

Live Action

"We make a living by what we get, but we make a life by what we give."

—Winston Churchill

“We want people to have the fullness of Jesus’ promise, ‘I came so that they might have life and have it more abundantly.’ John 10:10”

Cardinal Luis Ladaria Ferrer

“I have a great life. I want every baby with Down syndrome to have the same chance to live and enjoy their life.”

Heidi Crowter, Heartbeat Int

“The Right to Life is the Lens to view all Issues.”

Bishop Strickland

“As a mother of a 23-year-old daughter who has Down Syndrome, I see every day the unique value she brings to our family and the positive impact she has on others around her.”

Lynn Murray